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INNOVATING FOR AGEING – Identifying Solutions for Vulnerable Consumers

June 19, 2018 @ 10:00 AM - 1:00 PM

The Innovating for Ageing innovation sprint, to be held at London Campus, a Google space, will provide a launchpad for the creation of cutting-edge ideas and solutions to help improve the lives of vulnerable consumers.

Innovating for Ageing was launched by the Just Group and the International Longevity Centre (ILC-UK) in January 2018 to identify solutions to issues faced by vulnerable consumers in later life.

The project began by asking a wide range of organisations what challenges the vulnerable people they work with encounter when accessing goods and services. The Advisory Board and Judging Panel, featuring experts in a range of vulnerabilities, will identify the most significant problems and present these at the event.

The organisers are inviting innovators to pose their questions and hear first-hand from the experts how they can apply their knowledge and expertise to design solutions to the identified challenges.

I have ideas for solutions to problems faced by vulnerable consumers – why should I come?
  • Meet experts on vulnerability and learn about the challenges faced by vulnerable consumers
  • Find out details of how to apply for the Innovating for Ageing Awards
  • Identify opportunities for new products and services
  • Gain visibility and profile for your solution and your organisation
  • Demonstrate your expertise
After the event, attendees will have the summer to submit their ideas for products and services and an expert Judging Panel will narrow entries down to finalists.

By participating, you will also have the opportunity to compete in the Innovating for Ageing Awards. The Awards will recognise the best-of-class solutions to each of the problems identified, with solutions to be showcased at a high-profile awards ceremony to be held in central London this Autumn.


June 19, 2018
10:00 AM - 1:00 PM


Innovating for Ageing
020 7340 0440


London Campus, a Google Space
4-5 Bonhill Street, Shoreditch
London, EC2A 4BX United Kingdom
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