Tag archive for : marketing
Tag archive for : marketing

Grow Your Business With Instagram

In this session, Janet Oganah, the co-founding director of ATTICA, an award-winning social media consultancy, will highlight the ways in which you can build your brand on Instagram. She will discuss strategies and tactics you can apply to your business and/or consultancy straightaway to grow your Instagram presence.

Author : Bianca Anason
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Advocacy Marketing Workshop – Discovering Customer Love

This workshop will explore the similarities between trading in the 1980s and marketing today in terms of the deluge of data. The speaker will argue that most digital marketing strategies amount to customer abuse and will present an alternative marketing strategy based on customer advocacy. You will be shared with some insights from some market research and aggregated insights from clients as well as businesses like AirBnB and Uber.

Author : Bianca Anason
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Tagged on : advocacy , digital , marketing , trading , workshop

Big Data Workshop with Hostelworld.com’­­s Head of Marketing Technology

Travel is one of the most competitive industries in terms of online advertising and digital marketing strategies. It is also a battlefield for giant players against which carving and defending a niche is beyond difficult. Can a small company gain and retain market share in this difficult landscape? The answer is yes - through Fast Iteration, Data-Driven Decisions and the will to Experiment in a pragmatic manner with Big Data and the Hadoop Ecosystem.

Author : Bianca Anason
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Tagged on : Big Data , digital , marketing , travel
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