Learn hands-on experience with integrating social media with webinars and conferences
Come and learn about the results of iVoucher's recent survey into consumer voucher usage and more
In this session, Janet Oganah, the co-founding director of ATTICA, an award-winning social media consultancy, will highlight the ways in which you can build your brand on Instagram. She will discuss strategies and tactics you can apply to your business and/or consultancy straightaway to grow your Instagram presence.
Did you know that Snapchat now boasts a Millennial audience of over 100m global daily users, who consume 10 billion video views each and every day? Snapchat is currently one of the most exciting and engaging platforms for marketing campaigns, yet a lot of brands just don't know where to get started.
This workshop will explore the similarities between trading in the 1980s and marketing today in terms of the deluge of data. The speaker will argue that most digital marketing strategies amount to customer abuse and will present an alternative marketing strategy based on customer advocacy. You will be shared with some insights from some market research and aggregated insights from clients as well as businesses like AirBnB and Uber.
– Technological issues: What stack should they choose for the company’s architecture? And what about big data technologies; should they accept being a polyglot or rather assume being a ruthless … Continue reading
The talk will cover how to make Google (and other search engines) more predictable using artificial intelligence (AI)
Join for a fascinating talk on how to qualify backlinks to your website, and how to earn high quality links with expert Maria White
Travel is one of the most competitive industries in terms of online advertising and digital marketing strategies. It is also a battlefield for giant players against which carving and defending a niche is beyond difficult. Can a small company gain and retain market share in this difficult landscape? The answer is yes - through Fast Iteration, Data-Driven Decisions and the will to Experiment in a pragmatic manner with Big Data and the Hadoop Ecosystem.
It's time for another awesome evening all about mobile growth! Terrific panel lined up and talks from Uber, Localytics, Mainframe, and YPlan. The evening will kick off with some pizza and drinks, then dive into a panel discussion about user acquisition, engagement, and retention, web to app, discuss strategies and campaigns that have been successful (and some that weren't), best practices for in-app messaging and push, deep links, and more.